{"id":5322,"date":"2024-11-19T13:31:58","date_gmt":"2024-11-19T12:31:58","guid":{"rendered":"https:\/\/nove.ilts.cz\/cs\/?p=5322"},"modified":"2026-05-07T15:11:55","modified_gmt":"2026-05-07T13:11:55","slug":"spravna-lokalizace-marketingovych-kampani-je-pro-podnikani-v-zahranici-klicova","status":"publish","type":"post","link":"https:\/\/nove.ilts.cz\/cs\/spravna-lokalizace-marketingovych-kampani-je-pro-podnikani-v-zahranici-klicova\/","title":{"rendered":"Spr\u00e1vn\u00e1 lokalizace marketingov\u00fdch kampan\u00ed je pro podnik\u00e1n\u00ed v zahrani\u010d\u00ed kl\u00ed\u010dov\u00e1"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5322\" class=\"elementor elementor-5322\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed6d608 e-flex e-con-boxed e-con e-parent\" data-id=\"1ed6d608\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e46cd5 elementor-widget elementor-widget-spacer\" data-id=\"1e46cd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a859a41 elementor-widget elementor-widget-heading\" data-id=\"a859a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Spr\u00e1vn\u00e1 lokalizace marketingov\u00fdch kampan\u00ed je pro podnik\u00e1n\u00ed v zahrani\u010d\u00ed kl\u00ed\u010dov\u00e1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef3d3e8 elementor-widget elementor-widget-text-editor\" data-id=\"ef3d3e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Lokalizac\u00ed marketingov\u00fdch kampan\u00ed se rozum\u00ed p\u0159izp\u016fsoben\u00ed marketingov\u00e9ho sd\u011blen\u00ed i strategi\u00ed zemi, na kterou kampa\u0148 c\u00edl\u00ed. Lokalizace je d\u016fle\u017eit\u00e1 hned z n\u011bkolika d\u016fvod\u016f \u2013 p\u0159isp\u00edv\u00e1 k efektivn\u011bj\u0161\u00edmu osloven\u00ed z\u00e1kazn\u00edk\u016f, zvy\u0161uje d\u016fv\u011bru ve zna\u010dku a minimalizuje mo\u017en\u00e9 kulturn\u00ed p\u0159e\u0161lapy. Poj\u010fme se bl\u00ed\u017ee pod\u00edvat na to, pro\u010d prost\u00fd p\u0159eklad v zahrani\u010dn\u00edm marketingu nesta\u010d\u00ed.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fac9a7d elementor-widget elementor-widget-text-editor\" data-id=\"fac9a7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"wp-block-heading\">Jak\u00e9 v\u00fdhody m\u016f\u017ee lokalizace zna\u010dk\u00e1m p\u0159in\u00e9st?<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Jak u\u017e jsme zm\u00ednili v \u00favodu, spr\u00e1vn\u011b lokalizovan\u00e9 kampan\u011b\u00a0<strong>zvy\u0161uj\u00ed relevanci a d\u016fv\u011bryhodnost a vedou k lep\u0161\u00edm v\u00fdsledk\u016fm a konverz\u00edm<\/strong>. Jako p\u0159\u00edklad \u00fasp\u011b\u0161n\u00e9 lokalizace m\u016f\u017eeme jmenovat kampa\u0148 zna\u010dky Coca-Cola, kter\u00e1 na l\u00e1hve um\u00edstila popul\u00e1rn\u00ed jm\u00e9na, je\u017e odpov\u00eddala m\u00edstn\u00edm preferenc\u00edm. Tato kampa\u0148 byla mimo\u0159\u00e1dn\u011b \u00fasp\u011b\u0161n\u00e1, proto\u017ee personalizace vedla k siln\u00e9mu spojen\u00ed se zna\u010dkou.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Dal\u0161\u00edm p\u0159\u00edkladem je \u0159et\u011bzec McDonald&#8217;s, kter\u00fd kampan\u011b i menu p\u0159izp\u016fsobuje kulturn\u00edm preferenc\u00edm jednotliv\u00fdch zem\u00ed. Nap\u0159\u00edklad v \u010cesk\u00e9 republice si m\u016f\u017eete pochutnat na obl\u00edben\u00e9m sma\u017een\u00e9m s\u00fdru McSma\u017e\u00e1k a v Indii zase najdete v nab\u00eddce McAloo Tikki Burger, tedy vegetari\u00e1nskou variantu\u00a0<strong>uzp\u016fsobenou n\u00e1bo\u017eensk\u00fdm i stravovac\u00edm zvyk\u016fm<\/strong>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h3 class=\"wp-block-heading\">P\u0159\u00edklady \u0161patn\u00e9 lokalizace<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Ne v\u017edy bohu\u017eel zna\u010dky marketingov\u00e9 kampan\u011b p\u0159ekl\u00e1daj\u00ed s ohledem na c\u00edlovou zemi. Pod\u00edvejte se na n\u011bkolik p\u0159\u00edklad\u016f \u0161patn\u011b proveden\u00fdch kampan\u00ed bez dostate\u010dn\u00e9 lokalizace:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33cfafe e-grid e-con-full e-con e-child\" data-id=\"33cfafe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f769ac1 elementor-widget elementor-widget-text-editor\" data-id=\"f769ac1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"wp-block-heading\">American Motors: Zabij\u00e1ck\u00e9 auto<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Zna\u010dka American Motors jeden ze sv\u00fdch automobil\u016f pojmenovala Matador. Tento n\u00e1zev m\u011bl symbolizovat s\u00edlu a odvahu. Ve \u0161pan\u011blsky mluv\u00edc\u00edch zem\u00edch, kde zna\u010dka spustila kampa\u0148, v\u0161ak slovo \u201ematador\u201c znamen\u00e1 \u201ezabij\u00e1k\u201c. N\u00e1zev tak odradil n\u011bkter\u00e9 z\u00e1kazn\u00edky, a to zejm\u00e9na v oblastech s vysokou m\u00edrou dopravn\u00edch nehod.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2217927 elementor-widget elementor-widget-text-editor\" data-id=\"2217927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"wp-block-heading\">Electrolux: Vysava\u010d, co nestoj\u00ed za nic<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>\u0160v\u00e9dsk\u00e1 zna\u010dka Electrolux cht\u011bla v Americe prezentovat sv\u016fj vysava\u010d sloganem \u201eNothing sucks like Electrolux\u201c (Nic nesaje jako Electrolux). V USA se v\u0161ak slovo \u201esucks\u201c \u010dasto pou\u017e\u00edv\u00e1 i v souvislosti s v\u00fdrazem \u201enestoj\u00ed za nic\u201c. Kampa\u0148 tak v o\u010d\u00edch n\u011bkter\u00fdch z\u00e1kazn\u00edk\u016f po\u0161kodila image zna\u010dky.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf1bc8 elementor-widget elementor-widget-text-editor\" data-id=\"2bf1bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"wp-block-heading\">KFC: Sn\u00edme v\u00e1m prsty<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>\u0158et\u011bzec restaurac\u00ed KFC na \u010d\u00ednsk\u00fd trh vstoupil se sloganem \u201eFinger-lickin\u2019 good\u201c (Tak dobr\u00e9, a\u017e si ol\u00edznete prsty). Do \u010d\u00edn\u0161tiny byl v\u0161ak slogan chybn\u011b p\u0159elo\u017een a zn\u011bl \u201eBudeme v\u00e1m j\u00edst prsty\u201c. Ne\u0161\u0165astn\u00fd p\u0159eklad n\u011bkter\u00e9 z\u00e1kazn\u00edky vyd\u011bsil a firma musela investovat nemal\u00e9 pen\u00edze do zm\u011bny komunikace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ecf668 elementor-widget elementor-widget-text-editor\" data-id=\"9ecf668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"wp-block-heading\">Pepsi: Barva smrti<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Spole\u010dnost Pepsi zm\u011bnila barvy sv\u00fdch plechovek na sv\u011btle modrou. Tato barva je ale v n\u011bkter\u00fdch asijsk\u00fdch zem\u00edch spojov\u00e1na se smrt\u00ed a poh\u0159by, tak\u017ee zd\u00e1nliv\u011b ne\u0161kodn\u00e1 zm\u011bna designu vedla ke sn\u00ed\u017een\u00ed prodeje v n\u011bkter\u00fdch st\u00e1tech.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-780680f elementor-widget elementor-widget-text-editor\" data-id=\"780680f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"wp-block-heading\">Nepodce\u0148ujte v\u00fdznam kulturn\u00ed adaptace p\u0159i lokalizaci<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Zm\u011bna plechovek spole\u010dnosti Pepsi je jasn\u00fdm p\u0159\u00edkladem toho, jak je d\u016fle\u017eit\u00e9 br\u00e1t v potaz specifick\u00e9 kulturn\u00ed hodnoty, normy, zvyky a o\u010dek\u00e1v\u00e1n\u00ed c\u00edlov\u00e9 skupiny. P\u0159eklad marketingov\u00fdch text\u016f tedy\u00a0<strong>nen\u00ed pouze jazykovou z\u00e1le\u017eitost\u00ed, ale mus\u00ed b\u00fdt i kulturn\u011b relevantn\u00ed<\/strong>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Kulturn\u00ed adaptace marketingu p\u0159i\u00a0<a href=\"https:\/\/nove.ilts.cz\/cs\/kvalitni-preklady-podporuji-rust-a-expanzi-firem-do-zahranici\/\">expanzi do zahrani\u010d\u00ed<\/a>\u00a0p\u0159edch\u00e1z\u00ed tomu, aby p\u0159elo\u017een\u00fd obsah\u00a0<strong>p\u016fsobil nevhodn\u011b, nebo dokonce ur\u00e1\u017eliv\u011b<\/strong>. Kulturn\u00ed adaptace zahrnuje tak\u00e9 zohledn\u011bn\u00ed pr\u00e1vn\u00edch a regula\u010dn\u00edch po\u017eadavk\u016f dan\u00e9 zem\u011b. V n\u011bkter\u00fdch zem\u00edch nap\u0159\u00edklad existuj\u00ed p\u0159\u00edsn\u00e9 regulace, kter\u00e9 se t\u00fdkaj\u00ed reklam na alkohol.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2503eb8 e-grid e-con-full e-con e-child\" data-id=\"2503eb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6aa4ee elementor-widget elementor-widget-text-editor\" data-id=\"d6aa4ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"wp-block-heading\">Proces \u00fasp\u011b\u0161n\u00e9 lokaliza\u010dn\u00ed kampan\u011b krok za krokem<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Co v\u0161e je tedy t\u0159eba ud\u011blat pro to, abyste marketingovou kampa\u0148 \u00fasp\u011b\u0161n\u011b lokalizovali?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Krok 1:<\/strong>\u00a0Prvn\u00edm krokem by v\u017edy m\u011bla b\u00fdt anal\u00fdza c\u00edlov\u00e9ho trhu. Je t\u0159eba se sezn\u00e1mit s kulturn\u00edmi normami, hodnotami a specifiky c\u00edlov\u00e9ho trhu a tak\u00e9 zohlednit m\u00edstn\u00ed zvyklosti, z\u00e1kony a regulace.<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><strong>Krok 2:<\/strong>\u00a0N\u00e1sledovat by m\u011bl p\u0159eklad kampan\u011b. P\u0159i p\u0159ekladu je t\u0159eba sd\u011blen\u00ed p\u0159izp\u016fsobit tomu, aby odpov\u00eddalo m\u00edstn\u00ed kultu\u0159e. C\u00edlov\u00e9 zemi p\u0159izp\u016fsobte tak\u00e9 obr\u00e1zky, symboly, barvy a dal\u0161\u00ed vizu\u00e1ln\u00ed prvky.<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><strong>Krok 3:<\/strong>\u00a0Aby m\u011bla va\u0161e kampa\u0148 v zahrani\u010d\u00ed \u00fasp\u011bch, je d\u016fle\u017eit\u00e9 k propagaci vybrat vhodn\u00fd komunika\u010dn\u00ed kan\u00e1l (soci\u00e1ln\u00ed s\u00edt\u011b, billboardy, reklama v televizi apod.).<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><strong>Krok 4:<\/strong>\u00a0P\u0159ed t\u00edm, ne\u017e kampa\u0148 spust\u00edte, je dobr\u00e9 ji otestovat na mal\u00e9m vzorku c\u00edlov\u00e9ho publika, abyste identifikovali potenci\u00e1ln\u00ed probl\u00e9my.<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><strong>Krok 5:<\/strong>\u00a0Spu\u0161t\u011bn\u00edm kampan\u011b pr\u00e1ce nekon\u010d\u00ed. Nezapome\u0148te analyzovat jej\u00ed v\u00fdsledky, abyste z\u00edskali jasnou p\u0159edstavu o tom, jestli byla kampa\u0148 \u00fasp\u011b\u0161n\u00e1.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7e144b e-con-full e-flex e-con e-child\" data-id=\"d7e144b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-57559bf e-grid e-con-full e-con e-child\" data-id=\"57559bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f745d3 elementor-widget elementor-widget-image\" data-id=\"0f745d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"450\" height=\"320\" src=\"https:\/\/nove.ilts.cz\/cs\/wp-content\/uploads\/sites\/8\/2025\/08\/Global-Business-Language-COMP-Silhouttes-of-people-speaking-different-languages.jpg\" class=\"attachment-large size-large wp-image-5324\" alt=\"\" srcset=\"https:\/\/nove.ilts.cz\/cs\/wp-content\/uploads\/sites\/8\/2025\/08\/Global-Business-Language-COMP-Silhouttes-of-people-speaking-different-languages.jpg 450w, https:\/\/nove.ilts.cz\/cs\/wp-content\/uploads\/sites\/8\/2025\/08\/Global-Business-Language-COMP-Silhouttes-of-people-speaking-different-languages-300x213.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b122bef elementor-widget elementor-widget-image\" data-id=\"b122bef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"584\" src=\"https:\/\/nove.ilts.cz\/cs\/wp-content\/uploads\/sites\/8\/2025\/08\/what-is-location-based-mobile-advertising-1024x748-1.jpg\" class=\"attachment-large size-large wp-image-5325\" alt=\"\" srcset=\"https:\/\/nove.ilts.cz\/cs\/wp-content\/uploads\/sites\/8\/2025\/08\/what-is-location-based-mobile-advertising-1024x748-1.jpg 1024w, https:\/\/nove.ilts.cz\/cs\/wp-content\/uploads\/sites\/8\/2025\/08\/what-is-location-based-mobile-advertising-1024x748-1-300x219.jpg 300w, https:\/\/nove.ilts.cz\/cs\/wp-content\/uploads\/sites\/8\/2025\/08\/what-is-location-based-mobile-advertising-1024x748-1-768x561.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79523b9 elementor-widget elementor-widget-text-editor\" data-id=\"79523b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"wp-block-heading\">Role copywritera a p\u0159ekladatele v lokaliza\u010dn\u00edm procesu<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Z\u00e1kladem \u00fasp\u011b\u0161n\u00e9ho lokaliza\u010dn\u00edho procesu je\u00a0<strong>spolupr\u00e1ce copywritera a p\u0159ekladatele<\/strong>. \u00dakolem p\u0159ekladatele je zajistit jazykovou a kulturn\u00ed spr\u00e1vnost textu, zat\u00edmco copywriter db\u00e1 na to, aby text vzbuzoval stejn\u00e9 emoce jako p\u016fvodn\u00ed obsah a aby\u00a0<strong>sd\u011blen\u00ed bylo nejen srozumiteln\u00e9<\/strong>, ale tak\u00e9 atraktivn\u00ed a motivovalo c\u00edlov\u00e9 publikum k akci. P\u0159\u00edkladem m\u016f\u017ee b\u00fdt to, \u017ee p\u0159ekladatel p\u0159elo\u017e\u00ed slogan zna\u010dky a copywriter ho uprav\u00ed tak, aby\u00a0<strong>odpov\u00eddal trend\u016fm a smyslu<\/strong>\u00a0pro humor v c\u00edlov\u00e9 zemi.<\/p>\n<p>V p\u0159\u00edpad\u011b, \u017ee marketingov\u00e1 kampa\u0148 vy\u017eaduje p\u0159eklad odborn\u00fdch \u010di ofici\u00e1ln\u00edch dokument\u016f, jako jsou nap\u0159\u00edklad smlouvy nebo certifik\u00e1ty, m\u016f\u017ee b\u00fdt nutn\u00e9 obr\u00e1tit se na\u00a0<strong>soudn\u00edho p\u0159ekladatele<\/strong>, kter\u00fd zajist\u00ed \u00fa\u0159edn\u011b neboli\u00a0<a href=\"https:\/\/nove.ilts.cz\/cs\/poskytovane-sluzby\/soudni-preklady\/\">soudn\u011b ov\u011b\u0159en\u00fd p\u0159eklad<\/a>,\u00a0<a href=\"https:\/\/nove.ilts.cz\/cs\/poskytovane-sluzby\/legalizace-apostille\/apostille\/\">apostilu<\/a>\u00a0nebo\u00a0<a href=\"https:\/\/nove.ilts.cz\/cs\/superlegalizace\/\">superlegalizaci<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67b4d1eb elementor-widget elementor-widget-text-editor\" data-id=\"67b4d1eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<!-- wp:heading {\"level\":1} \/--><!-- wp:paragraph \/--><!-- wp:heading \/--><!-- wp:heading {\"level\":3} \/--><!-- wp:heading {\"level\":3} \/--><!-- wp:heading {\"level\":3} \/--><!-- wp:heading \/--><!-- wp:paragraph \/--><!-- wp:heading \/--><!-- wp:heading \/--><!-- wp:heading -->\n<h3 class=\"wp-block-heading\">Tipy pro firmy, kter\u00e9 pl\u00e1nuj\u00ed lokalizovat marketing<\/h3>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Lokalizaci marketingu by v\u017edy m\u011bla p\u0159edch\u00e1zet\u00a0<strong>d\u016fkladn\u00e1 p\u0159\u00edprava<\/strong>, kter\u00e1 minimalizuje riziko ne\u00fasp\u011bchu kampan\u011b. Odpov\u011bd\u00ed na to, jak zajistit kvalitn\u00ed a efektivn\u00ed p\u0159izp\u016fsoben\u00ed obsahu c\u00edlov\u00e9 zemi, je spolupr\u00e1ce s\u00a0<a href=\"https:\/\/nove.ilts.cz\/cs\/\">profesion\u00e1ln\u00ed p\u0159ekladatelskou firmou<\/a>, je\u017e m\u00e1 s lokalizac\u00ed bohat\u00e9 zku\u0161enosti.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Spr\u00e1vn\u00e1 lokalizace m\u016f\u017ee znamenat rozd\u00edl mezi \u00fasp\u011bchem a ne\u00fasp\u011bchem marketingov\u00e9 kampan\u011b. Vzhledem k tomu, \u017ee m\u016f\u017ee nevhodn\u00fd p\u0159eklad obsahu v\u00e9st k vysok\u00fdm finan\u010dn\u00edm ztr\u00e1t\u00e1m i reputa\u010dn\u00edmu riziku, rozhodn\u011b neud\u011bl\u00e1te chybu, pokud\u00a0<strong>texty sv\u011b\u0159\u00edte do rukou profesion\u00e1l\u016fm<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04047b7 elementor-widget elementor-widget-spacer\" data-id=\"04047b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Spr\u00e1vn\u00e1 lokalizace marketingov\u00fdch kampan\u00ed je pro podnik\u00e1n\u00ed v zahrani\u010d\u00ed kl\u00ed\u010dov\u00e1 Lokalizac\u00ed marketingov\u00fdch kampan\u00ed se rozum\u00ed p\u0159izp\u016fsoben\u00ed marketingov\u00e9ho sd\u011blen\u00ed i strategi\u00ed zemi, na kterou kampa\u0148 c\u00edl\u00ed. Lokalizace je d\u016fle\u017eit\u00e1 hned z n\u011bkolika d\u016fvod\u016f \u2013 p\u0159isp\u00edv\u00e1 k efektivn\u011bj\u0161\u00edmu osloven\u00ed z\u00e1kazn\u00edk\u016f, zvy\u0161uje d\u016fv\u011bru ve zna\u010dku a minimalizuje mo\u017en\u00e9 kulturn\u00ed p\u0159e\u0161lapy. Poj\u010fme se bl\u00ed\u017ee pod\u00edvat na to, pro\u010d prost\u00fd [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5322","post","type-post","status-publish","format-standard","hentry","category-nezarazene"],"_links":{"self":[{"href":"https:\/\/nove.ilts.cz\/cs\/wp-json\/wp\/v2\/posts\/5322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nove.ilts.cz\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nove.ilts.cz\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nove.ilts.cz\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nove.ilts.cz\/cs\/wp-json\/wp\/v2\/comments?post=5322"}],"version-history":[{"count":20,"href":"https:\/\/nove.ilts.cz\/cs\/wp-json\/wp\/v2\/posts\/5322\/revisions"}],"predecessor-version":[{"id":7450,"href":"https:\/\/nove.ilts.cz\/cs\/wp-json\/wp\/v2\/posts\/5322\/revisions\/7450"}],"wp:attachment":[{"href":"https:\/\/nove.ilts.cz\/cs\/wp-json\/wp\/v2\/media?parent=5322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nove.ilts.cz\/cs\/wp-json\/wp\/v2\/categories?post=5322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nove.ilts.cz\/cs\/wp-json\/wp\/v2\/tags?post=5322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}