{"id":5293,"date":"2024-12-17T12:38:45","date_gmt":"2024-12-17T11:38:45","guid":{"rendered":"https:\/\/nove.ilts.cz\/cs\/?p=5293"},"modified":"2026-05-07T15:03:28","modified_gmt":"2026-05-07T13:03:28","slug":"kvalitni-preklady-podporuji-rust-a-expanzi-firem-do-zahranici","status":"publish","type":"post","link":"https:\/\/nove.ilts.cz\/cs\/kvalitni-preklady-podporuji-rust-a-expanzi-firem-do-zahranici\/","title":{"rendered":"Kvalitn\u00ed p\u0159eklady podporuj\u00ed r\u016fst a expanzi firem do zahrani\u010d\u00ed"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5293\" class=\"elementor elementor-5293\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b0d0055 e-flex e-con-boxed e-con e-parent\" data-id=\"4b0d0055\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38d7139 elementor-widget elementor-widget-spacer\" data-id=\"38d7139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b341eb elementor-widget elementor-widget-heading\" data-id=\"1b341eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kvalitn\u00ed p\u0159eklady podporuj\u00ed r\u016fst a expanzi firem do zahrani\u010d\u00ed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60e5ef4 elementor-widget elementor-widget-text-editor\" data-id=\"60e5ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Podle pr\u016fzkumu spole\u010dnosti Amazon a agentury Profit&amp;Roll z konce roku 2024 m\u00e1 64 % \u010desk\u00fdch firem z\u00e1jem expandovat do zahrani\u010d\u00ed. Pr\u016fzkum tak\u00e9 uk\u00e1zal, \u017ee k hlavn\u00edm p\u0159ek\u00e1\u017ek\u00e1m osloven\u00fdch firem pat\u0159\u00ed neznalost jazyka. Jak firm\u00e1m s ambic\u00ed r\u016fstu mohou p\u0159i vstupu na nov\u00e9 trhy pomoci profesion\u00e1ln\u00ed p\u0159ekladatelsk\u00e9 slu\u017eby?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cb7786 e-grid e-con-full e-con e-child\" data-id=\"1cb7786\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba06d59 elementor-widget elementor-widget-text-editor\" data-id=\"ba06d59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"wp-block-heading\">Jazykov\u00e9 bari\u00e9ry v mezin\u00e1rodn\u00edm obchod\u011b<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Globalizace s sebou p\u0159inesla do \u010desk\u00e9ho podnikatelsk\u00e9ho prost\u0159ed\u00ed ohromn\u00e9 mo\u017enosti. Jazykov\u00e1 bari\u00e9ra ale pro mnoho \u010desk\u00fdch firem p\u0159edstavuje velkou v\u00fdzvu, v\u00a0<a href=\"https:\/\/nove.ilts.cz\/cs\/jak-prekladatele-a-tlumocnici-mohou-prispet-k-diplomacii-a-mezinarodnim-vztahum\/\">mezin\u00e1rodn\u00edm obchod\u011b<\/a>\u00a0toti\u017e m\u016f\u017ee m\u00edt v\u00fdznamn\u00e9 dopady hned v n\u011bkolika oblastech:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Komunikace se z\u00e1kazn\u00edky \u2013<\/strong>\u00a0Nespr\u00e1vn\u011b p\u0159elo\u017een\u00e9 texty mohou v\u00e9st k nedorozum\u011bn\u00edm a ztr\u00e1t\u011b d\u016fv\u011bry z\u00e1kazn\u00edk\u016f. Nap\u0159\u00edklad strojov\u011b p\u0159elo\u017een\u00fd e-shop pln\u00fd chyb m\u016f\u017ee v o\u010d\u00edch z\u00e1kazn\u00edk\u016f p\u016fsobit jako podvodn\u00fd e-shop, kter\u00e9mu se budou cht\u00edt vyhnout obloukem.<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><strong>Pr\u00e1vn\u00ed d\u016fsledky \u2013<\/strong>\u00a0Chyby v p\u0159ekladech smluv nebo obchodn\u00edch podm\u00ednk\u00e1ch mohou m\u00edt pr\u00e1vn\u00ed d\u016fsledky a mohou v\u00e9st tak\u00e9 k finan\u010dn\u00edm ztr\u00e1t\u00e1m.<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><strong>Kulturn\u00ed nuance \u2013<\/strong>\u00a0P\u0159eklady, kter\u00e9 nerespektuj\u00ed kulturn\u00ed odli\u0161nosti, mohou po\u0161kodit image zna\u010dky nebo urazit c\u00edlov\u00e9 publikum.<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><strong>Vzd\u011bl\u00e1v\u00e1n\u00ed a \u0161kolen\u00ed zam\u011bstnanc\u016f \u2013<\/strong>\u00a0Jazykov\u00e9 rozd\u00edly mohou tak\u00e9 omezit p\u0159\u00edstup zam\u011bstnanc\u016f k d\u016fle\u017eit\u00fdm \u0161kolen\u00edm a materi\u00e1l\u016fm, co\u017e m\u016f\u017ee sni\u017eovat konkurenceschopnost firmy na mezin\u00e1rodn\u00edm trhu.<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><strong>Budov\u00e1n\u00ed obchodn\u00edch vztah\u016f \u2013<\/strong>\u00a0Nespr\u00e1vn\u00e9 p\u0159eklady nebo nezaji\u0161t\u011bn\u00ed profesion\u00e1ln\u00edho tlumo\u010dn\u00edka mohou naru\u0161it i obchodn\u00ed vztahy.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-297532d elementor-widget elementor-widget-text-editor\" data-id=\"297532d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><!-- \/wp:list --><!-- wp:heading --><\/p>\n<h3 class=\"wp-block-heading\">P\u0159\u00ednosy kvalitn\u00edch p\u0159eklad\u016f pro r\u016fst firem<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Jazykovou bari\u00e9ru\u00a0<strong>dok\u00e1\u017e\u00ed p\u0159ekonat profesion\u00e1ln\u00ed p\u0159eklady<\/strong>, kter\u00e9 firm\u00e1m p\u0159in\u00e1\u0161\u00ed celou \u0159adu benefit\u016f.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>D\u00edky profesion\u00e1ln\u00edm p\u0159eklad\u016fm z\u00edsk\u00e1te jistotu, \u017ee budou texty srozumiteln\u00e9 a p\u0159esn\u00e9. Kvalitn\u00ed p\u0159eklady\u00a0<strong>posiluj\u00ed vztahy se z\u00e1kazn\u00edky a p\u0159isp\u00edvaj\u00ed k d\u016fv\u011bryhodnosti zna\u010dky<\/strong>. P\u0159ekladatel nav\u00edc dok\u00e1\u017ee p\u0159izp\u016fsobit va\u0161e texty (texty na webov\u00fdch str\u00e1nk\u00e1ch, e-maily, blogov\u00e9 \u010dl\u00e1nky, popisky produkt\u016f apod.) kulturn\u00edm a jazykov\u00fdm specifik\u016fm dan\u00e9 zem\u011b. Lokalizovan\u00e9 materi\u00e1ly c\u00edlovou skupinu oslovuj\u00ed efektivn\u011bji a podporuj\u00ed n\u00e1kupn\u00ed rozhodnut\u00ed z\u00e1kazn\u00edk\u016f.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>V p\u0159\u00edpad\u011b pr\u00e1vn\u00edch a obchodn\u00edch dokument\u016f m\u016f\u017ee b\u00fdt rozhoduj\u00edc\u00ed i jedin\u00e9 slovo. P\u0159esn\u00e9 p\u0159eklady\u00a0<strong>minimalizuj\u00ed riziko spor\u016f a pr\u00e1vn\u00edch komplikac\u00ed<\/strong>. Jsou nav\u00edc nezbytn\u00e9 pro dodr\u017een\u00ed m\u00edstn\u00edch z\u00e1kon\u016f a regulac\u00ed.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>V sou\u010dasn\u00e9 dob\u011b velk\u00e9 procento firem p\u0159i expanzi na zahrani\u010dn\u00ed trhy vyu\u017e\u00edv\u00e1 strojov\u00fd p\u0159eklad, kter\u00fd m\u016f\u017ee b\u00fdt nep\u0159esn\u00fd nebo pln\u00fd chyb. Kvalitn\u00edmi p\u0159eklady a lokalizac\u00ed m\u016f\u017eete\u00a0<strong>z\u00edskat v\u00fdznamnou konkuren\u010dn\u00ed v\u00fdhodu<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c61266 elementor-widget elementor-widget-text-editor\" data-id=\"8c61266\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"wp-block-heading\">Jak\u00e9 n\u00e1sledky mohou m\u00edt \u0161patn\u00e9 p\u0159eklady?<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Zat\u00edmco p\u0159eklady od profesion\u00e1ln\u00edch p\u0159ekladatel\u016f p\u0159in\u00e1\u0161ej\u00ed firm\u00e1m expanduj\u00edc\u00edm do zahrani\u010d\u00ed nesporn\u00e9 v\u00fdhody, \u0161patn\u00e9 a nekvalitn\u00ed p\u0159eklady\u00a0<strong>mohou m\u00edt\u00a0<a href=\"https:\/\/nove.ilts.cz\/cs\/i-drobna-chyba-v-prekladu-muze-mit-dalekosahle-dusledky\/\">ni\u010div\u00e9 n\u00e1sledky<\/a><\/strong>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6980b85 e-grid e-con-full e-con e-child\" data-id=\"6980b85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9382a elementor-widget elementor-widget-text-editor\" data-id=\"7b9382a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"wp-block-heading\">Po\u0161kozen\u00e1 reputace<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Kv\u016fli nekvalitn\u00edm p\u0159eklad\u016fm m\u016f\u017ee b\u00fdt va\u0161e firma v o\u010d\u00edch zahrani\u010dn\u00edch z\u00e1kazn\u00edk\u016f i obchodn\u00edch partner\u016f vn\u00edm\u00e1na jako neprofesion\u00e1ln\u00ed. Nesrozumiteln\u00e9 nebo nep\u0159esn\u00e9 p\u0159eklady mohou nav\u00edc v\u00e9st k tomu, \u017ee z\u00e1kazn\u00edci nebudou d\u016fv\u011b\u0159ovat informac\u00edm o produktech nebo slu\u017eb\u00e1ch, co\u017e m\u016f\u017ee zp\u016fsobit sn\u00ed\u017een\u00ed prodej\u016f.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3986002 elementor-widget elementor-widget-text-editor\" data-id=\"3986002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"wp-block-heading\">Finan\u010dn\u00ed ztr\u00e1ty<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>P\u0159\u00edklady sv\u011btozn\u00e1m\u00fdch zna\u010dek, kter\u00e9 nekvalitn\u00ed p\u0159eklady marketingov\u00fdch kampan\u00ed p\u0159i\u0161ly na miliony dolar\u016f, jsou d\u016fkazem toho, jak d\u016fle\u017eit\u00e9 je p\u0159eklady nepodcenit. Nap\u0159\u00edklad v roce 2009 musela\u00a0<strong>banka HSBC Bank<\/strong>\u00a0zm\u011bnit svou glob\u00e1ln\u00ed kampa\u0148 pot\u00e9, co byl jej\u00ed slogan \u201eAssume Nothing\u201c (Nic nep\u0159edpokl\u00e1dejte) chybn\u011b v n\u011bkolika zem\u00edch p\u0159elo\u017een\u00fd jako \u201eNed\u011blejte nic\u201c. Tato chyba po\u0161kodila image banky a n\u00e1prava banku st\u00e1la zhruba 10 milion\u016f dolar\u016f.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d224251 elementor-widget elementor-widget-text-editor\" data-id=\"d224251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"wp-block-heading\">Pr\u00e1vn\u00ed probl\u00e9my<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>P\u0159i vstupu na zahrani\u010dn\u00ed trhy bohu\u017eel nejsou v\u00fdjimkou ani\u00a0<strong>chybn\u011b p\u0159elo\u017een\u00e9 smlouvy<\/strong>, kter\u00e9 vedou k pr\u00e1vn\u00edm spor\u016fm, sankc\u00edm nebo ztr\u00e1t\u011b obchodn\u00edch p\u0159\u00edle\u017eitost\u00ed. Nespr\u00e1vn\u00e1 interpretace pr\u00e1vn\u00edch dokument\u016f m\u016f\u017ee nav\u00edc v\u00e9st k poru\u0161en\u00ed z\u00e1kon\u016f a p\u0159edpis\u016f v dan\u00e9 zemi a n\u00e1sledn\u00fdm postih\u016fm.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e08c3b elementor-widget elementor-widget-image\" data-id=\"9e08c3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/nove.ilts.cz\/cs\/wp-content\/uploads\/sites\/8\/2025\/08\/use-for-city-legal-1024x683.jpg\" class=\"attachment-large size-large wp-image-5295\" alt=\"\" srcset=\"https:\/\/nove.ilts.cz\/cs\/wp-content\/uploads\/sites\/8\/2025\/08\/use-for-city-legal-1024x683.jpg 1024w, https:\/\/nove.ilts.cz\/cs\/wp-content\/uploads\/sites\/8\/2025\/08\/use-for-city-legal-300x200.jpg 300w, https:\/\/nove.ilts.cz\/cs\/wp-content\/uploads\/sites\/8\/2025\/08\/use-for-city-legal-768x512.jpg 768w, https:\/\/nove.ilts.cz\/cs\/wp-content\/uploads\/sites\/8\/2025\/08\/use-for-city-legal.jpg 1254w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aec216b elementor-widget elementor-widget-text-editor\" data-id=\"aec216b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"wp-block-heading\">Jak zajistit kvalitn\u00ed p\u0159eklady?<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Odstavce v\u00fd\u0161e jsou d\u016fkazem toho, \u017ee je zaji\u0161t\u011bn\u00ed\u00a0<a href=\"https:\/\/nove.ilts.cz\/cs\/poskytovane-sluzby\/preklady\/\">kvalitn\u00edch p\u0159eklad\u016f<\/a>\u00a0d\u016fle\u017eit\u00e9 pro efektivn\u00ed komunikaci a \u00fasp\u011bch na mezin\u00e1rodn\u00edch trz\u00edch. Na co se zam\u011b\u0159it, abyste z\u00edskali jistotu kvalitn\u00edch p\u0159eklad\u016f?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Profesionalita \u2013<\/strong>\u00a0V prvn\u00ed \u0159ad\u011b vsa\u010fte na profesion\u00e1ln\u00ed p\u0159ekladatele, kte\u0159\u00ed rozum\u00ed terminologii a kulturn\u00edm specifik\u016fm c\u00edlov\u00e9 zem\u011b. V p\u0159\u00edpad\u011b odborn\u00fdch text\u016f oslovte p\u0159ekladatele se znalost\u00ed konkr\u00e9tn\u00edho oboru.<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><strong>Korektura a kontrola \u2013<\/strong>\u00a0Nedorozum\u011bn\u00edm nebo p\u0159\u00edpadn\u00fdm chyb\u00e1m m\u016f\u017eete p\u0159edej\u00edt zapojen\u00edm rodil\u00fdch mluv\u010d\u00edch,\u00a0<a href=\"https:\/\/nove.ilts.cz\/cs\/proc-je-dulezita-korektura-prekladu-a-kdy-je-potreba-odborny-preklad\/\">korektor\u016f<\/a>\u00a0\u010di odborn\u00edk\u016f v dan\u00e9m oboru.<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><strong>Lokalizace \u2013<\/strong>\u00a0Myslete na to, \u017ee je d\u016fle\u017eit\u00e9 p\u0159izp\u016fsobit obsah c\u00edlov\u00e9 zemi nejen jazykov\u011b, ale tak\u00e9 kulturn\u011b a region\u00e1ln\u011b, aby bylo sd\u011blen\u00ed efektivn\u00ed.<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><strong>Pou\u017eit\u00ed specializovan\u00fdch n\u00e1stroj\u016f \u2013<\/strong>\u00a0Konzistenci p\u0159eklad\u016f pom\u00e1h\u00e1 zajistit vyu\u017eit\u00ed CAT n\u00e1stroj\u016f (computer-assisted translation), a to zejm\u00e9na u opakuj\u00edc\u00edch se fr\u00e1z\u00ed a terminologie.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e7d19e9 elementor-widget elementor-widget-text-editor\" data-id=\"6e7d19e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<!-- wp:heading {\"level\":1} \/--><!-- wp:paragraph \/--><!-- wp:heading \/--><!-- wp:heading \/--><!-- wp:heading {\"level\":3} \/--><!-- wp:heading {\"level\":3} \/--><!-- wp:heading {\"level\":3} \/--><!-- wp:heading \/--><!-- wp:paragraph \/--><!-- wp:heading -->\n<h3 class=\"wp-block-heading\">P\u0159\u00edklady \u00fasp\u011b\u0161n\u00e9 lokalizace text\u016f<\/h3>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>O tom, \u017ee\u00a0<a href=\"https:\/\/nove.ilts.cz\/cs\/jiny-kraj-jiny-mrav-aneb-preklad-jako-mezikulturni-transfer\/\">spr\u00e1vn\u00e1 lokalizace<\/a>\u00a0m\u016f\u017ee firm\u00e1m p\u0159in\u00e9st vysok\u00e9 zisky, sv\u011bd\u010d\u00ed p\u0159\u00edklady spole\u010dnost\u00ed Netflix, Airbnb nebo McDonald&#8217;s.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Spole\u010dnost\u00a0<strong>Netflix<\/strong>\u00a0investovala do lokalizace obsahu, v\u010detn\u011b p\u0159id\u00e1n\u00ed u\u017eivatelsk\u00e9ho rozhran\u00ed v m\u00edstn\u00edch jazyc\u00edch, titulk\u016f a dabingu, a oslovila tak \u0161irok\u00e9 publikum po cel\u00e9m sv\u011bt\u011b a stala se jednou z nejpopul\u00e1rn\u011bj\u0161\u00edch streamovac\u00edch slu\u017eeb sv\u011bta.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Jedn\u00edm z d\u016fvod\u016f \u00fasp\u011bchu spole\u010dnosti\u00a0<strong>Airbnb<\/strong>\u00a0je pr\u00e1v\u011b kvalitn\u00ed lokalizace. Airbnb svou platformu zprost\u0159edkov\u00e1vaj\u00edc\u00ed pron\u00e1jem ubytov\u00e1n\u00ed lokalizovalo do v\u00edce ne\u017e 60 jazyk\u016f a marketingov\u00e9 kampan\u011b p\u0159izp\u016fsobilo kulturn\u00edm specifik\u016fm jednotliv\u00fdch trh\u016f. T\u00edmto krokem Airbnb pos\u00edlilo sv\u00e9 postaven\u00ed na glob\u00e1ln\u00edm trhu.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Ani zna\u010dka\u00a0<strong>McDonald&#8217;s<\/strong>\u00a0lokalizaci nepodcenila. M\u00edstn\u00edm trh\u016fm p\u0159izp\u016fsobila nejen marketingov\u00e9 strategie, ale tak\u00e9 svou nab\u00eddku. \u010ce\u0161i, kte\u0159\u00ed nedaj\u00ed dopustit na sma\u017een\u00fd s\u00fdr, si mohou nap\u0159\u00edklad objednat McSma\u017e\u00e1k.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Kvalitn\u00ed p\u0159eklad je v\u00edce ne\u017e pouh\u00fdm p\u0159evodem slov do ciz\u00edho jazyka. Je mostem, kter\u00fd propojuje firmy s jejich z\u00e1kazn\u00edky v zahrani\u010d\u00ed. Pokud chcete i vy\u00a0<strong>p\u0159ekonat jazykovou bari\u00e9ru a usp\u011bt na zahrani\u010dn\u00edch trz\u00edch<\/strong>, r\u00e1di pro v\u00e1s vyhotov\u00edme profesion\u00e1ln\u00ed p\u0159eklady nebo\u00a0<a href=\"https:\/\/nove.ilts.cz\/cs\/poskytovane-sluzby\/soudni-preklady\/\">\u00fa\u0159edn\u011b ov\u011b\u0159en\u00e9 p\u0159eklady<\/a>, kter\u00e9 jsou pot\u0159ebn\u00e9 p\u0159i p\u0159edkl\u00e1d\u00e1n\u00ed ofici\u00e1ln\u00edch dokument\u016f na zahrani\u010dn\u00edch \u00fa\u0159adech.<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7133db elementor-widget elementor-widget-spacer\" data-id=\"f7133db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kvalitn\u00ed p\u0159eklady podporuj\u00ed r\u016fst a expanzi firem do zahrani\u010d\u00ed Podle pr\u016fzkumu spole\u010dnosti Amazon a agentury Profit&amp;Roll z konce roku 2024 m\u00e1 64 % \u010desk\u00fdch firem z\u00e1jem expandovat do zahrani\u010d\u00ed. Pr\u016fzkum tak\u00e9 uk\u00e1zal, \u017ee k hlavn\u00edm p\u0159ek\u00e1\u017ek\u00e1m osloven\u00fdch firem pat\u0159\u00ed neznalost jazyka. Jak firm\u00e1m s ambic\u00ed r\u016fstu mohou p\u0159i vstupu na nov\u00e9 trhy pomoci profesion\u00e1ln\u00ed p\u0159ekladatelsk\u00e9 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5293","post","type-post","status-publish","format-standard","hentry","category-nezarazene"],"_links":{"self":[{"href":"https:\/\/nove.ilts.cz\/cs\/wp-json\/wp\/v2\/posts\/5293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nove.ilts.cz\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nove.ilts.cz\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nove.ilts.cz\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nove.ilts.cz\/cs\/wp-json\/wp\/v2\/comments?post=5293"}],"version-history":[{"count":11,"href":"https:\/\/nove.ilts.cz\/cs\/wp-json\/wp\/v2\/posts\/5293\/revisions"}],"predecessor-version":[{"id":7438,"href":"https:\/\/nove.ilts.cz\/cs\/wp-json\/wp\/v2\/posts\/5293\/revisions\/7438"}],"wp:attachment":[{"href":"https:\/\/nove.ilts.cz\/cs\/wp-json\/wp\/v2\/media?parent=5293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nove.ilts.cz\/cs\/wp-json\/wp\/v2\/categories?post=5293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nove.ilts.cz\/cs\/wp-json\/wp\/v2\/tags?post=5293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}